Public launch checklist
Website launch checklist
A small SaaS launch needs more than a working homepage. The public URL has to be reachable, understandable, shareable, indexable, and safe enough that early users can trust it.
Quick checklist
- + Submit the sitemap in Google Search Console and Bing Webmaster Tools.
- + Inspect the homepage, check catalog, comparison, developer, and changelog URLs.
- + Add IndexNow for Bing-compatible discovery.
- + Publish one or two useful pages for each real search intent, not doorway pages.
Technical discovery
Search engines and AI crawlers need plain, canonical pages that can be fetched without login or preview-only access.
- HTTPS canonical URL with www and HTTP redirects cleaned up
- robots.txt that allows the public site and references sitemap.xml
- sitemap.xml with only canonical, public pages
- Unique title, meta description, canonical URL, Open Graph, and JSON-LD per public page
Trust and launch safety
Early users click legal, pricing, and security signals before they trust a new product. Deploylint treats missing trust surfaces as launch risk, not polish.
- Privacy and terms pages linked from the footer
- No exposed secrets, dotenv files, or repository metadata
- Security headers and a security.txt contact path
- Readable above-the-fold copy that names the product category
Questions
How many pages does a new SaaS need for SEO?
Start with a crawlable homepage, comparison page, check catalog or docs page, changelog, and a few useful guides tied to real search intent.
Do directory submissions matter?
Only a small number of relevant, reputable listings are worth the effort. Broad automated submissions are low signal and can become spam.
Run the check
Paste your live URL into Deploylint, fix the P0 issues first, then re-scan before you share the product publicly.